Job Description

Business Overview:

The Marketing & Communications team oversees the protection, positioning, and promotion of BNP Paribas in the Americas for key stakeholders including employees, clients, and the broader market. The team is predominately focused on Corporate & Institutional Banking and works closely with CIB and Group communications teams for holistic coverage of marketing and communications across the bank. The components of the Marketing & Communications team include Strategy & Planning, Corporate Communications, and Business Line Marketing, Communications & Events. Corporate Communications includes both external and internal communications.

Candidate Success Factors:

Candidates are measured on the following four performance drivers, which will dictate how individual impact is considered on the Americas platform:

• Results and Impact
  • Able to influence peers and team.
  • Demonstrates good judgement when making decisions of high complexity and impact.
  • Exercise appropriate autonomy in the execution and delivery of work. 
  • Responsible for driving outcomes, which have meaningful effect on team or department.
• Leadership and Collaboration:
  • Creates trust with colleagues.
  • Acts in leadership capacity for projects, processes, or programs.
• Client, Customer and Stakeholder Focus: 
  • Able to build relationships with a mix of colleagues and clients.
  • Interacts regularly with management and department leaders.
  • Demonstrates the ability to influence stakeholders at the team level. 
• Compliance Culture and Conduct: 
  • Takes full responsibility for personal actions and demonstrates courage in facing problems and conflicts.
  • Perceived as a person of high moral character; upholds corporate values and displays high ethical standards.

About the Role: 

The role and function will lead the development and execution of an integrated communications strategy across both internal and external channels to enhance the BNP Paribas brand, ensure consistent messaging supporting strategic positioning for the Americas, and support key business line objectives across the Americas. This role will oversee the Heads of each Internal and External Communications, while working collaboratively with the Head of Business Marketing, Communications and Events and Brand, Strategy and Planning team to ensure a strategic, cohesive, client-centric approach across all marketing and communications efforts. Other facets of the job include alignment at a Group and CIB level in Paris and oversight of communications across the Americas (Canada and LatAm).

The role will report to the Americas Head of Marketing and Communications.

Responsibilities: 

Transversal:

• Act as a strategic advisor to senior management on executive, internal and external communications, ensuring alignment of positioning and messaging with the bank’s objectives in the region, with a focus on crisis comms
• Create an integrated communications plan (executive, internal and external) for the Americas, leveraging the Marketing & Communications framework for ‘always on’/ evergreen programs, campaigns and BAU communications, aligning with the business and brand, strategy & planning teams
• Collaborate with communications teams in the region (Canada and LATAM) as well as at the Group and CIB level (Paris) to ensure consistency of messaging and to ensure Americas compliance with global communication initiatives
• Foster a corporate culture of transparency, accountability, and trust by infusing these attributes through all forms of communication
• Provide leadership to the Americas communications team, ensuring high performance and collaboration, teamwork and exemplary conduct
• Ensure control frameworks are in place, adhered to and monitored, notably on media and spokespeople

Internal Communications:

• Oversee the creation and execution of internal communications strategies that align with the bank’s objectives in the region and ensure consistent, clear messaging to employees at all levels, striving for optimal employee engagement
• Develop content and messaging for internal communications channels (newsletters, EchoNet, town halls etc.) to engage employees and foster alignment with the larger bank strategy
• Drive strong and effective executive communications, participating in executive-level speechwriting 
• Collaborate and network with key stakeholders to optimize employee communications including key initiatives around ERG agendas, appraisals, training opportunities etc.
• Work closely with Corporate Communications teams across Canada and LATAM as well as at the Group level in Paris to align internal communications across regions and maintain consistency with global standards
• Develop and implement internal communications frameworks that ensure effective, transparent, and timely delivery of information across the bank
• Ensure we establish and track KPIs to measure the efficacy of internal communications efforts

External Communications:

• Oversee the external communications strategy, ensuring it promotes BNP Paribas’ brand and core business values across all external channels, including earned media, digital platforms, and social media
• Oversee the management and execution of media relations efforts, cultivating relationships with traditional media outlets such as journalists as well as additional multi-channel outlets to secure high-profile media coverage
• Lead proactive media outreach efforts, identifying opportunities that tell the bank’s story, enhance it’s brand, highlights its business achievements and showcases leadership in the industry
• Identify and secure speaking opportunities for senior executives at industry events, webinars, podcasts, and roundtables
• Oversee compelling media content, including press releases, feature articles, op-eds, and blog posts that effectively communicate BNP Paribas’ strategic priorities, key business initiatives, and market positioning
• Expand and manage the bank’s social and earned media presence across platforms such as LinkedIn, podcasts and other new forms of media that target a CIB audience
• Develop and implement external communication frameworks that ensure consistency, effectiveness, and agility in responding to external opportunities or crises
• Oversee development of key KPIs to measure the efficacy of external communication efforts

Minimum Required Qualifications:

• Bachelor’s degree from accredited university. 
• 10 + years of experience in leading Corporate Communications, Media Relations, and Executive Communications teams, ideally in financial services or related industries serving corporate or institutional clients
• Proven ability to manage communications at a senior level, with particularly strong abilities around crisis comms, speech-writing and executive communication
• Experience in creating strategic and integrated, multi-channel communications plans that connect to business strategy across employee, clients and the broader target market 
• Experience in ensuring appropriate risk controls frameworks is in place monitored and adhered to
• Excellent written and verbal communication skills with demonstrated effectiveness in presenting to executive teams 
• Strong leadership, management, critical thinking and problem-solving skills.
• Ability to influence and negotiate with stakeholders both internally and externally
• Expertise in tracking and measuring the performance of marketing, communications, and events strategies using KPIs to assess impact and performance

Preferred Qualifications:

• Experience in investment banking or alternatively asset management or professional services
• Strong understanding of key domains as part of the bank’s strategy: growth, technology/innovation, sustainability, people, responsibility, and tennis

• Experience working in a diverse, matrix organization
• Language proficiency (particularly French, Spanish or Portuguese) is a plus but not required

FINRA Registrations Required:

• Not Applicable 

CFTC Swap Dealer Associated Person (if yes, NFA Swaps Proficiency Program is required): 

• Not Applicable 

SEC Security-Based Swap Dealer Associated Person:

• Not Applicable 

While the description above describes our ideal candidate, we encourage applicants to apply even if they do not fully meet the complete list of qualifications noted.

The expected starting salary range for this position is between $220,000 to $260,000 annually. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience, time in role, base salary of internal peers, prior performance, business line, and geographic/office location.

In addition, our comprehensive benefits package aims to support our employees in various aspects of their lives. From healthcare and wellness programs to retirement plans and childcare services, we prioritize the well-being and growth of our employees. Our benefits include medical, dental and vision coverage, a 401(k) Savings Plan, backup childcare, life, accident and disability insurance, mental health support and paid time off. Additional details about our benefits offerings, inclusive of eligibility for a discretionary bonus, will be provided during the hiring process.

About BNP Paribas:

BNP Paribas is a leading bank in Europe with an international reach across the US, EMEA and APAC. It has a presence in 65 countries, with nearly 190,000 employees. The bank employs over 3,500 people in offices in the US across 10 states including New York, Jersey City, Chesterbrook, PA, San Francisco, Boston, Chicago, Denver, Miami, and Washington, DC. BNP Paribas has built a strong and diversified presence to support its client base. We continue to grow and strengthen our commitment to the US market through our  Corporate & Institutional Banking activities. We are one of a few non-US banks to offer a full value chain for our clients, from trading to financing, and clearing and custody in the US with the international footprint and capacity to deliver both globally and locally. Leveraging the strength of our European roots, our network can support clients in virtually every region of the world, enabling more connectivity and efficiency wherever our clients conduct business. We take pride in our expertise and our ability to adapt while constantly looking ahead to create a more sustainable world.

As an international company with a global footprint, the unique cultures and viewpoints of our team members are an integral part of the fabric of BNP Paribas. We are a company with a purpose - to be a responsible and sustainable global leader. We aim to create an environment where our employees feel empowered to drive change, make an impact and be true to themselves. We employ talented individuals from a wide variety of backgrounds, locally and globally, and are inspired by our employees who help us in cultivating a diverse, equitable and inclusive workplace through initiatives such as our Diversity, Equity & Inclusion (DEI) Leadership Forum and Employee Resource Group (ERG) communities. We strive to be a workplace where all team members can grow and thrive and offer robust training, development, and mentoring opportunities to make that vision a reality. Our leaders are deeply committed to DEI and highly accessible to our employees, consistently soliciting feedback on how we can continue to support our employees to reach their highest potential. 

BNP Paribas. The Bank for a Changing World -

BNP Paribas is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status.

Protect yourself from fraudulent job postings. Emails about jobs at BNP Paribas will always come from addresses ending @bnpparibas.com @us.bnpparibas.com, @ca.bnpparibas.com, or @br.bnpparibas.com. You should be suspicious of emails regarding employment with BNP Paribas coming from any other domains and should not respond. BNP Paribas will never send payments to or request payments from candidates for positions posted by BNP Paribas. 

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